Mobifun’s Weblog

The drama at Amp’d Mobile continues: according to our sources, two of the investor board members have resigned, though of course with about a total of 18 board members, doesn’t make a huge dent in the board population. CEO Peter Adderton is still, well, the CEO, though our sources indicate he hasn’t been running things day to day and hasn’t been in office in close to a month now. Day to day operations of the company is now being run by the head of the board, and no specific decision on Adderton has been made, nor has he resigned.

Google CEO Eric Schmidt has promised more mobile applications during his keynote interview with Walt Mossberg at All Thing Digital, the last one of the conference. “Google is focusing on applications that run on mobile phones in cooperation with telecom operators, Mr. Schmidt said. He said that the small screen size of phones meant that some mobile Internet services would have to be different than those used on computers–which he said made new applications crucial,” reports the Wall Street Journal. “The new model of these phones is going to be person-to-person — with people exchanging videos and other types of data. “It’s sort of SMS gone wild,” he added. “We’re building that software,” Schmidt said, but also said that Google wants to create services for mobile phones that other software developers can build applications to work with. “The sum of that is a whole new platform thing,” he said.

Ads: Schmidt said that the ads on mobile phones are twice as profitable as non-mobile ads because they are more personal. EasyBourse gave more details on that, writing of the interview: “Today’s mobile devices are increasingly phones, cameras and computers with GPS capability that provides location data. “The sum of all of that is a very interesting ad platform,” Schmidt said. Advertisers will be able to reach these consumers via mobile services that Google is developing, the most successful of which so far has been Google Maps…”We’ve been, internally, saying ‘mobile, mobile, mobile,’ and the simple reason is everyone here has a mobile phone,” he said. “Instead of saying ‘mobile, mobile, mobile,’ I should be saying ‘apps, apps, apps’.”

The All Things Digital Blog has a summary of the talk, and the video below.