Mobifun’s Weblog

Do Fun with your Mobile….

Mobile – The Next Pulse of Youth

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The relationship between youth and their mobiles is not necessarily based on being fun, cool, or entertaining?. It’s a key social tool employed in the dynamics of the peer group. Youth consume mobile products – as they do others – to make statements about themselves and their relationship with their peers.
Self-expression is such a key aspect of young people’s lives that they would rarely choose a non-branded alternative over an identifiable brand. 98% of teens for example would choose a brand/logo designed T-shirt over a plain one.
Mobile is most importantly a symbol of belonging to a group, both as a physical product (you must own a phone to be part of our group) and its communicative possibilities: texting is essential to youth not because of the content (very limited) of the texts themselves but because each text is a reaffirmation and a reminder that we are part of this World!
How is the mobile phone changing the lives of teenagers? A pretty broad question! I think it’s fair to say that it allows youth to remain hyper-connected at all times, to the extent that 14% of US mobileYouth surveyed admitted that they couldn’t live without their phones. Other surveys point to the fact that an increasing number of young people are being admitted to clinics as “text-addicts”. Overall, youth may be building up a dependency on mobiles which have increasingly become a sign of social status and self-esteem: many have also admitted that they feel depressed if they pass a whole day without receiving a text!

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December 28, 2006 - Posted by | Best mobiles

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