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Does the Xbox 360 have a chance in China?

Microsoft is facing a few significant hurdles for bringing XBOX in china. Microsoft has been trying to get the game console into
the country since the launch, but Chinese government, which likes to know how easily it can regulate and control
content on the device (including the types of games available), has been a delaying factor. Microsoft said it
hopes to have the console available this year, perhaps as early as February. But beyond getting the console onto
 Chinese store racks, does it have a chance in the consumer marketplace? Analysts say the price point will be critical,
and as the dismal sales in Japan show, the Xbox 360 is far from a sure bet on the other side of the world.
Certainly the online capability of the Xbox 360 makes it an appealing device, particularly in a country where high-speed
Internet accessibility is growing fast. In a competitive marketplace, however, (PC gaming is far more popular than console
gaming) and a notorious piracy industry, Microsoft is going to have to work hard and market smart to ensure the success o
f the Xbox 360. With a market opportunity this large and growing, however, they can hardly afford to pass up the chance.

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January 17, 2007 - Posted by | Best mobiles

2 Comments »

  1. it’s amazing the Chinese even have that much disposable income, but that’s the forces of globalisation at work for you.

    There probably isn’t the same level of anti-Microsoft bias over there as there is in China, so prejudice will be less of a factor.

    The Wii’s probably too cute, and the PS3 is probably out of reach, so a good bet might be the 360.

    ggw

    Comment by ggwfung | January 17, 2007 | Reply


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