Mobifun’s Weblog

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Sprint ventures 4 Cable

While many of us were distracted by the 3GSM World Congress in Barcelona last week, an interesting development occurred on the U.S. wireless landscape. As part of the joint venture between Sprint and four cable companies, Time Warner Cable launched its Mobile Access wireless service (powered by Sprint) in Austin, TX and Raleigh, NC. This isn’t the first of the joint venture market launches. Comcast debuted its quadruple-play offering in two markets: Boston and Portland, OR, last December. But Time Warner’s entry is significant because not only is it offering voice services but also some customized local TV programming.

The data service is structured similar to a cable TV plan, with customers paying $15 per month for a basic service that includes unlimited wireless Internet, email access and Sprint picture mail. There’s also an enhanced package that costs $25 per month and includes the basic services plus Time Warner Mobile TV programming. The mobile TV offering has a variety of channels that Sprint currently offers through its Sprint TV service plus local news, traffic and weather channels. And like the Sprint TV offering, premium channels are available for an additional $4.95 per channel.

But the Time Warner Mobile TV has another interesting content tie-in–customers can view their cable TV programming guides on the phone. This appears to be a step toward what I thought was one of the key visions of the JV–providing wireless customers with the ability to remotely program their cable DVR through their wireless phones.

Although that service isn’t available yet, it appears that the Sprint-cable JV is making some strides toward that goal. But I’d also like to see some more tie-ins between the cable programming and the mobile programming. Current Analysis analyst Westin Henderek writes in an intelligence report that Time Warner and Sprint need to resolve any potential DRM issues so that this type of joint content offering will become available. And he also urges the two companies to roll out their remote programmable DVR service before year-end to build momentum for the Mobile Access service.

 Few other mobile appication HERE


February 26, 2007 - Posted by | mobile applications, Mobile events, Mobile games, Mobile news

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