McDonald’s and DoCoMo join forces in Japan
Japan’s NTT DoCoMo, long a champion of mobile payments, has inked a deal with the fast food chain McDonald’s to enable its subscribers to buy food at the restaurant by using their mobile phone. The ¥300 million joint venture is largely (70 percent) funded by McDonald’s, which will install terminals in their stores that interact with near-field communications (NFC) embedded in DoCoMo handsets. The food order will then show up on the customer’s next mobile phone bill. Story
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