Mobifun’s Weblog

Do Fun with your Mobile….

Social-networking sites link Hispanic youth

Indie rocker Eric Monterrosa checks his ElHood.com Web page at least three times a day, answering fans, surfing for other new Latin artists and keeping in touch with friends from his native Colombia.

ElHood is sort of a bilingual MySpace promoting the latest in Latin music, and for Miami-based Monterrosa, it has become a personal and professional lifeline. It is also the latest in a wave of Hispanic social-networking sites building links across the U.S., Latin America and Spain, all hoping to capture coveted advertising dollars.

“A lot of Latin artists are plugged in,” Monterrosa said. “So if you want to find them it’s easy. If you go to sites like MySpace, you have to go through all sorts of genres, types of music, and languages.”

About 56 percent of Hispanics in the United States use the Internet, compared with 71 percent of non-Hispanic whites and 60 percent of non-Hispanic blacks, according to the Pew Internet and American Life Project. But the number of Hispanics online jumps to 67 percent among 18- to 27-year-olds — the group most likely to visit social-networking sites and one coveted by advertisers.

The online gathering spots allow users to post profiles and keep in touch with friends, as well as expand their circle of acquaintances. Ads and partnerships that help spread new music keep the sites afloat.

Advertisements

April 30, 2007 - Posted by | Best mobiles

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: