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Forecast: Mobile music to €1.6B by 2012

A new report issued by media analysis firm Screen Digest forecasts the global market for over-the-air mobile music market will grow to €1.6 billion by 2012–a 10-fold increase over 2006 revenues. According to Screen Digest, Japan will emerge as the most lucrative mobile music market, generating €950 million of the total global market. The firm valued the OTA mobile music market at €166 million at the end of 2006, with a majority of revenues generated via single track downloads initiated by U.S. consumers.

Screen Digest credits much of the pending growth of mobile music to the emergence of subscription-based business models–the firm said that by 2012, subscriptions will account for two thirds of total mobile music revenues worldwide, with the remainder of the market split between a la carte single track and music video downloads.

“This is a really exciting time for mobile music and industry players are jostling to enter a rapidly growing market with the right products and business models,” said Screen Digest digital music specialist Dan Cryan in a prepared statement. “On the one hand we have Apple’s iPhone, the first generation of which doesn’t lend itself it to over-the-air music downloads. On the other we have a raft of services–subscription and a la carte–being launched by mobile phone operators and digital music providers. These represent very different approaches to buying music for your mobile, with Apple encouraging side-loading from the PC to the phone and the mobile operators encouraging over-the-air downloads

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May 2, 2007 - Posted by | Mobile events, Mobile games

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