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Demographics Differ on Mobile Advertising Preferences,study

The research, conducted by independent research agency Tickbox indicates that as many as 13 percent of 16 to 24 year olds have already responded to or clicked-on a mobile advertisement When on mobile sites, text-based advertising links are the most popular with a clear female bias of 60% compared to just 47% of men. Picture or banner-based advertising was the second most popular option, favored by 29% overall and just under one in three in the 25 to 34 year old age range.Video-based advertising appeared to have a strong male bias with 22% of men compared to just 12% of women stating they would be most likely to respond to a video advertisement.

Video formats were also more popular with younger mobile users selected by 23% of 16-24 year olds, but only 12% of the over 55 year olds.The ad-funded model could become dominant with younger mobile users, with 47% of 16 to 24 year olds preferring to access content for free in exchange for viewing advertising. Only 32% of this group opted for a pay-as-you-download (PAYD) model and 3.9% stated they would want to pay for content via a subscription

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July 9, 2007 - Posted by | Best mobiles

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