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Internet activity is highest U.K. and Swedish users, google most popular property

 Comscore  has released its First Comprehensive Review of Pan-European
Online Activity report according to which

Google most popular property in 13 of 16 countries tracked by comScore.

U.K. and Swedish Web users spend more time online than U.S. counterparts.

The comScore study compares activity across the 16 countries where comScore tracks Internet usage with panel-based measurement and highlights the differences in Internet development by country.  This harmonized view of European online visitation reveals the following:

·          The Netherlands and Scandinavian countries have the highest percentage of their populations using the Internet, ranging from 68 percent to 83 percent.

·          Germany has the largest online population: 32.6 million people age 15 and older.

·          The U.K. has the most active online population, with the highest average number of daily visitors (21.8 million), the highest usage days per month (21 per user), and the highest average time spent per month per user (34.4 hours).

·          European users average 16.5 usage days per month. Countries that have usage days below the European average are Russia (11.4 average usage days), Austria (12.0), Italy (12.9), Ireland (13.0), Portugal (13.4), Norway (14.7), Denmark (14.7), Switzerland (15.1), Belgium (15.5) and Finland (16.4).

·          The average Swedish user views 4,019 pages per month and views more pages than any other country – 51 percent above the European average of 2,662 pages per month.

The study also revealed that Google is the most popular property in 13 of the 1p6 countries, followed by Microsoft in most countries. Yahoo! remains the 3rd most popular property across Europe, despite making the top 3 list in only three countries – Ireland, Italy and Spain.

Pan-European and US Breakdown of Online Audiences, age 15+*

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July 12, 2007 - Posted by | google

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