Mobifun’s Weblog

Do Fun with your Mobile….

Mobile ads are unacceptable to majority

Mobile advertising is still viewed as unacceptable by the majority of people. A survey by Harris Interactive in the US shows that the most accepted form of mobile advertising—sponsored text links in searches—was deemed unacceptable by 74 percent of respondents reports eMarketer.

  1. Only 10 percent of respondents took a positive action in relation to seeing an ad,
  2.  70 percent deleted them outright. Mind you, only 30 percent could recall ever seeing an ad

In the UK research by Tickbox has illustrated the difference between those who have responded to a mobile ad and those who would view ads in exchange for fr*ee content.

Advertisements

July 13, 2007 - Posted by | advertisng, Mobile news

1 Comment »

  1. […] ads for voice minutes works Contrarry to our below post ofr research findings  Virgin Mobile USA says that about 1,000 subscribers have signed up for its […]

    Pingback by Mobile ads for voice minutes works « All About Mobile…. | July 13, 2007 | Reply


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: