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Mobile Advertising Reaches for the Sky

There’s a lot of uncertainty about the specifics, but nearly everyone thinks
the mobile world is a good one for some kind of advertising.

Mobile advertising seems to be an industry that’s about ready to explode, chasing the billions already being spent on Internet advertising. But mobility, although it has unmatched attractions for advertisers, also is a business very much in a state of flux. What has everyone so excited about mobile advertising is what has happened on the Internet. Ad spending on the Web is growing at a compound annual rate of 18.3% and will reach $73 billion in 2011, according to PriceWaterhouseCoopers. The consultancy says Internet advertising will comprise 14% of the entire global advertising market by that year.

Youpark.com 

Another research company, eMarketer, expects Internet ad spending in the United States to total $19.5 billion this year Nielsen NetRatings says the top 10 Internet advertisers in the United States spent $278.4 million in June alone, led by InterActive Corporation’s $47.2 million. Those numbers exclude search advertising, which is

 the fastest-growing segment of Internet advertising.

9-strategychart.gif If mobile advertising follows that spending curve, it’s no wonder the industry sees big things ahead. Strategy Analytics is forecasting advertisers will spend $1.4 billion on mobile media this year, with that rising to $14.4 billion in 2011. eMarketer says mobile ad spending reached $1.5 billion last year and will grow to $14 by 2011. 

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August 17, 2007 - Posted by | Uncategorized

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