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Nokia into fesion – Nokia unveils fashion phones

Nokia UK director of communications Mark Squires said: “Fashion has always been important to us. It’s nice to see other manufacturers copying what we’re doing in terms of their fashion launches. But whereas many of them have worked with big brands, we’ve relied on our own brand and the strength of our design team.”
Nokia’s new ‘Prism’ collection comprises the prepay 7500, priced around £125, and the contract 7900, retailing around £240, but free on contract. They feature angular designs and diamond-shaped keys.
Squires said: “These are not for the Christmas market as such; they are for the fashion market, but that hots up at Christmas, so they will sell well throughout Q4.” nokia7500.jpg

The phones follow on the heels of the new Nokia 6500 ‘classic’, a candybar with a two-megapixel camera, and the 6500 ‘slide wrap’, a slider with a 3.2-megapixel camera. Its portfolio has also been boosted by the 6110 Navigator, which has fully integrated GPS.


August 21, 2007 - Posted by | Uncategorized

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