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Yahoo Buys Mobile Marketer Actionality

Yahoo (NASDAQ: YHOO) has bought Munich-based mobile marketing firm Actionality earlier this month, Mobile Entertainment reports. Financial terms were not available. The move seems intended to shore up Yahoo’s mobile moves, which got a big push earlier this year with the launch of its Yahoo Go app and OneSearch search system. In a less general sense, the acquisition of Munich-based Actionality helps position Yahoo as a mobile ad inventory manager, much like its previous deal to provide such services for Vodafone. Actionality had seed inv*stm*nt from Doughty Hanson Technology Ventures

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August 22, 2007 - Posted by | Countries, Money

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