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Nokia Buys Mobile Advertising Firm

Nokia announced that it plans to acquire Enpocket, a mobile advertising firm based in Boston. Enpocket’s technology platform allows for mobile advertising campaign management and delivery across several formats including SMS, MMS and mobile Internet advertising. Nokia did not disclose the financial details of the deal, but it is seen as a move into the mobile advertising market, which is expected to become increasingly lucrative in the coming years as mobile companies develop Internet services.

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“Effective interactive advertising on the mobile device can create tremendous value for the mobile industry while bringing new Internet services to people around the world,” said Enpocket president and CEO, Mike Baker, in a statement from Nokia.

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“Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an important element in monetizing those services for our customers and partners,” said Tero Ojanperä, chief technology officer for Nokia in the same statement.

Source: http://www.wirelessweek.com/Article-News@2_September17_2007.aspx

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September 18, 2007 - Posted by | best nokia applications, Mobile Application, mobile applications, mobile entertainment, Mobile events, mobile Fun, n91 Application, Nokia, nokia games, Top nokia games, top nokia softwares

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